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until Roskilde Festival 2015 - 27 June to 4 July

MERCHANDISE (US)

Sunday 06.07.14 - 17:00 - Pavilion

”Genres are not for us,” says Merchandise’s crooner Carson Cox. The gang used to be part of Florida’s hardcore scene, but most people cherish the band for their American update of The Smiths and Joy Division. They tackle their mainly British inspirations with a fondness of atmosphere and experiments that resulted in lengthy songs on their 2013 mini album Totale Nite.

However, their planned 2014 album finds the band on legendary label 4AD and with an altogether new modus operandi. The noisy romantics plan to reinvent themselves as a pop band. Merchandise keep on rewriting their own book, but every tone this band produces has an integrity only found among the upper echelons of alternative rock.

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MERCHANDISE
Passionate alternative rock - photo: Timothy Saccenti
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