Roskilde Festival and Tuborg Foundation are the driving forces behind The Circular Lab, which aims to empower the next generation of young entrepreneurs, accelerate green development, and influence Danish climate behavior.
Roskilde Festival serves as the focal point. Entrepreneurs will have the opportunity to test their solutions with a young audience in a temporary environment. The festival setting provides ample opportunities to gather knowledge and data on participants' interactions with the entrepreneurs' solutions, or stress-test the solution in an environment with many people.
With 130,000 residents, Roskilde Festival can be compared to a larger city. Additionally, the temporariness of the festival community makes it a unique and forgiving platform for testing new sustainable solutions that have the potential to change societal behavior.
Entrepreneurs will gain a unique opportunity to gather knowledge and data on how their solution performs. The ambition is to support future green entrepreneurs by creating frameworks where they can challenge and test their specific solutions in a flexible and vast laboratory filled with people and opportunities.
We ended up changing our product after testing it at Roskilde Festival. Now we have a cheaper, newer product than what we thought we'd proceed with. But people preferred this a lot, and we were very surprised at how significant the difference was.
Tempty Foods develop alternatives to meat and tested their products on consumers during Roskilde Festival 2022.
The deadline for applications for this year's festival was 15 January, and the application link is now closed. However, if you are interested in learning how to become part of The Circular Laboratory, you are very welcome to contact us.
