The Circular Lab

We provide young entrepreneurs with the opportunity to test and develop innovative green solutions at Roskilde Festival and other temporary platforms

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By 2025, The Circular Lab aims to involve at least 200 young entrepreneurs in developing the future's circular solutions.

Roskilde Festival and Tuborg Foundation are the driving forces behind The Circular Lab, which aims to empower the next generation of young entrepreneurs, accelerate green development, and influence Danish climate behavior.

Roskilde Festival serves as the focal point. Entrepreneurs will have the opportunity to test their solutions with a young audience in a temporary environment. The festival setting provides ample opportunities to gather knowledge and data on participants' interactions with the entrepreneurs' solutions, or stress-test the solution in an environment with many people. 

A laboratory for sustainable solutions

With 130,000 residents, Roskilde Festival can be compared to a larger city. Additionally, the temporariness of the festival community makes it a unique and forgiving platform for testing new sustainable solutions that have the potential to change societal behavior.

Entrepreneurs will gain a unique opportunity to gather knowledge and data on how their solution performs. The ambition is to support future green entrepreneurs by creating frameworks where they can challenge and test their specific solutions in a flexible and vast laboratory filled with people and opportunities.

How to participate

You will soon be able to apply to join The Circular Lab at Roskilde Festival 2025. We recommend keeping an eye on this page and following The Circular Lab on LinkedIn.

You are also very welcome to contact us.